Marketing Projects from class projects and professional experiences.
Class Projects
Case Study: The Marketing Process of Naturals Ice Cream
I broke down how Naturals Ice Cream markets itself, step by step: how they understand what people want, create the product, communicate it, show its value, and deliver it. I picked Naturals because I’m a fan. I only like the basic flavours, and a friend got me to try their tender coconut, and I was hooked straight away. What stood out most is how simple they keep it: real fruit instead of artificial flavouring, clear and short messaging, and shops around the city, plus delivery apps, so it’s easy to get.
Design: Business Card and Brand Logo
I made the business card for a role-play in my Sales and Negotiation class, where I played an account manager at Siemens. The logo is for Intersquare, a start-up idea I worked on in my entrepreneurship classes. Designing both showed me how much brand image matters and how it shapes the way people see you.
Market Analysis: Home Espresso Coffee Machines
I researched the Australian home espresso machine market: where the products sit in their lifecycle, who the main competitors are, and how they compare. I used Porter’s Five Forces and a VRIO breakdown to look at brands like Breville and Sunbeam. The market is pretty fragmented, and the biggest room to grow is in innovation and changing customer tastes.
GTM Plan: Re.Create
RE.CREATE is a student startup that turns fabric waste into custom bags, and I wrote its go-to-market plan. I did the market research, worked out who we were selling to, and planned how to reach them through social media, influencer partnerships, and market stalls. I also set up a 30/60/90-day plan with clear targets for testing the product and launching it, so everything we made stayed true to our sustainability goals.
MEWO Projects
MEWO Website
When the MEWO team started working on the website, I had no clue how to make one. I taught myself everything by watching YouTube videos and figuring things out step by step. We didn’t want to spend money on fancy tools, so we used free software (Figma).
It wasn’t easy, but I loved seeing the pieces come together. We’re still working on it and tweaking the design and how it works, and I’ve learned a lot along the way, mostly by getting things wrong and fixing them. I’m proud of it, and not just because of how it looks. It’s a place our community actually uses.
MEWO Quarterly Newsletter
We wanted a newsletter that actually felt like MEWO, so I worked on a design that fit our theme and what the community is about. I led a team of four, and together we picked the content and put the layouts together in Canva.
There were a few late nights, but hearing good feedback from the community made them worth it. It reminded me why I love using creativity to bring people together.
MEGA Social Media Marketing
I was a general rep for MEGA and the marketing officer for its Valorant subcommittee. In that role, I ran the Valorant content for Discord, Instagram, and Facebook. As a general rep, I also helped out with MEGA’s events and wider marketing whenever they needed a hand.
MASK OFF Instagram
I ran most of the Instagram posts and worked with the design team on the content. I also ran Instagram contests where people could win free event tickets and prizes from our sponsors, like 3-month gym memberships and free bowling tickets, which got people commenting and sharing.
To keep followers in the loop, I regularly posted behind-the-scenes stories of the event prep. I also worked closely with our sponsors and made sure they got proper spots in our Instagram highlights, which strengthened those partnerships and got their brands in front of more people. All of it helped get Mask Off featured in the local newspaper.
